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  • Female empowerment and tourism: a focus on businesses in a Fijian village

    Author(s)
    Movono, Api
    Schnetzinger, Heidi
    Griffith University Author(s)
    Schnetzinger, Heidi
    Movono, Api
    Year published
    2017
    Metadata
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    Abstract
    Women’s participation in business is gaining momentum amongst communities in the South Pacific, yet very few studies have explored this area in the context of tourism in Fiji. Based on ethnographic research, this study focuses on the gender dimension of community-based tourism development in Vatuolalai village, along with the Coral Coast of Fiji. In particular, this study seeks to extend our understanding of the links between female empowerment, tourism and business in this indigenous Fijian community. The paper discusses how indigenous Fijian women, through their involvement in tourism, have adapted to becoming successful ...
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    Women’s participation in business is gaining momentum amongst communities in the South Pacific, yet very few studies have explored this area in the context of tourism in Fiji. Based on ethnographic research, this study focuses on the gender dimension of community-based tourism development in Vatuolalai village, along with the Coral Coast of Fiji. In particular, this study seeks to extend our understanding of the links between female empowerment, tourism and business in this indigenous Fijian community. The paper discusses how indigenous Fijian women, through their involvement in tourism, have adapted to becoming successful business operators and influential drivers of socio-political change affecting established gender relations within an indigenous Fijian setting. Therefore, the current study argues that through tourism-based entrepreneurship, local women have attained not only economic but also psychological, social and political empowerment. Given the literature, this is not a mainstream result, particularly in patriarchal and embedded indigenous communities.
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    Journal Title
    Asia Pacific Journal of Tourism Research
    Volume
    22
    Issue
    6
    DOI
    https://doi.org/10.1080/10941665.2017.1308397
    Subject
    Tourism not elsewhere classified
    Tourism
    Publication URI
    http://hdl.handle.net/10072/341212
    Collection
    • Journal articles

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