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dc.contributor.authorKunkel, Thilo
dc.contributor.authorDoyle, Jason Patrick
dc.contributor.authorBerlin, Alexander
dc.date.accessioned2017-11-28T12:01:13Z
dc.date.available2017-11-28T12:01:13Z
dc.date.issued2017
dc.identifier.issn0888-4773
dc.identifier.doi10.1123/jsm.2016-0044
dc.identifier.urihttp://hdl.handle.net/10072/341588
dc.description.abstractConsumers’ evaluations of their favorite sport team’s contests are influenced by the value that the team provides to them. The current research contributes to the sport management literature through conceptualizing and measuring the dimensions that influence the perceived value consumers link with their favorite sport team’s games and testing the explanatory ability of this perceived value on their satisfaction with, and commitment toward, the team. Five semistructured expert interviews were conducted to conceptualize perceived value dimensions and measurement items. Next, a multidimensional Consumers’ Perceived Value of Sport Games scale (CPVSG) was developed and tested across two studies with football (soccer) consumers (N1 = 225; N2 = 382) in Germany. Results from confirmatory factor and structural equation modeling analyses indicate that five dimensions—functional, social, emotional, epistemic, and economic value—reflect perceived value dimensions that consumers associate with sport team games. Results also indicated these perceived value dimensions were predictive of consumers’ satisfaction with, and commitment toward, their favorite team. Thus, this research adds to the literature by providing the multidimensional CPVSG scale and demonstrating its value in explaining variance in attitudinal outcome variables.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherHuman Kinetics
dc.relation.ispartofpagefrom80
dc.relation.ispartofpageto95
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Sport Management
dc.relation.ispartofvolume31
dc.subject.fieldofresearchCommercial Services not elsewhere classified
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150499
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.titleConsumers' Perceived Value of Sport Team Games--A Multidimensional Approach
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.hasfulltextNo Full Text
gro.griffith.authorDoyle, Jason P.


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