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  • It’s my choice! Investigating barriers to pro-social blood donating behaviour

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    Pentecost62196.pdf (461.7Kb)
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    post-print
    Author(s)
    Pentecost, Robin
    Arli, Denni
    Thiele, Sharyn
    Griffith University Author(s)
    Rundle-Thiele, Sharyn
    Pentecost, Robin
    Year published
    2017
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    Abstract
    Purpose: The purpose of this paper is to investigate barriers to pro-social behaviour in the form of blood donating using self-determination theory. Design/methodology/approach: Respondents were recruited through intercepts at a major international university and at points within the community in a capital city in Australia. Sampling was conducted over a three-week period resulting in a sample of 617 respondents. Findings: Results show intrinsic motivations positively influence intentions towards blood donation, self-identity, and locus of control. Further, despite positively influencing other factors, external regulation ...
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    Purpose: The purpose of this paper is to investigate barriers to pro-social behaviour in the form of blood donating using self-determination theory. Design/methodology/approach: Respondents were recruited through intercepts at a major international university and at points within the community in a capital city in Australia. Sampling was conducted over a three-week period resulting in a sample of 617 respondents. Findings: Results show intrinsic motivations positively influence intentions towards blood donation, self-identity, and locus of control. Further, despite positively influencing other factors, external regulation positively influenced amotivation indicating the more likely people feel pressured to donate blood, the less likely they will be motivated to donate blood. Originality/value: This would suggest one way to influence more people to become donors is to place greater focus on the positive emotional feelings they derive from the act of donating blood and the control they have over that donation. Using external regulation strategy which often suggests people “must” or “have-to” donate blood may be limiting blood donation numbers.
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    Journal Title
    Marketing Intelligence and Planning
    Volume
    35
    Issue
    2
    DOI
    https://doi.org/10.1108/MIP-03-2016-0055
    Copyright Statement
    © 2017 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Marketing
    Marketing not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/342054
    Collection
    • Journal articles

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