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dc.contributor.authorPentecost, Robin
dc.contributor.authorArli, Denni
dc.contributor.authorThiele, Sharyn
dc.date.accessioned2017-07-18T03:29:43Z
dc.date.available2017-07-18T03:29:43Z
dc.date.issued2017
dc.identifier.issn0263-4503
dc.identifier.doi10.1108/MIP-03-2016-0055
dc.identifier.urihttp://hdl.handle.net/10072/342054
dc.description.abstractPurpose: The purpose of this paper is to investigate barriers to pro-social behaviour in the form of blood donating using self-determination theory. Design/methodology/approach: Respondents were recruited through intercepts at a major international university and at points within the community in a capital city in Australia. Sampling was conducted over a three-week period resulting in a sample of 617 respondents. Findings: Results show intrinsic motivations positively influence intentions towards blood donation, self-identity, and locus of control. Further, despite positively influencing other factors, external regulation positively influenced amotivation indicating the more likely people feel pressured to donate blood, the less likely they will be motivated to donate blood. Originality/value: This would suggest one way to influence more people to become donors is to place greater focus on the positive emotional feelings they derive from the act of donating blood and the control they have over that donation. Using external regulation strategy which often suggests people “must” or “have-to” donate blood may be limiting blood donation numbers.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherEmerald Group Publishing
dc.relation.ispartofpagefrom243
dc.relation.ispartofpageto258
dc.relation.ispartofissue2
dc.relation.ispartofjournalMarketing Intelligence and Planning
dc.relation.ispartofvolume35
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchStrategy, management and organisational behaviour
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350699
dc.subject.fieldofresearchcode3507
dc.titleIt’s my choice! Investigating barriers to pro-social blood donating behaviour
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
dc.description.versionpost-print
gro.facultyGriffith Business School, Department of Marketing
gro.rights.copyright© 2017 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorRundle-Thiele, Sharyn
gro.griffith.authorPentecost, Robin


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