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dc.contributor.authorWindress, Kent
dc.contributor.editorCattermole, J.
dc.contributor.editorJohnson, H.
dc.contributor.editorWilson, O.
dc.date.accessioned2017-07-18T05:28:54Z
dc.date.available2017-07-18T05:28:54Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/10072/342072
dc.description.abstractThis paper examines the emergence of marketing practices on YouTube that promote ceremonial Cuban bata drumming. A primary consideration for analysis will focus on how authenticity of practice is conveyed to users through the technological affordances offered by YouTube. While a number of discourses surround the concept of what constitutes the authentic (e.g. Bruner, 1994; Keister, 2005; Lindholm, 2002; Taylor, 2014), in the case of ceremonial Cuban bata drumming authenticity is most often conveyed through adherence to the religious conventions and expectations that govern performance, which is in turn sanctioned through religious authority bestowed upon the bata drums and drummers through complex initiation rituals.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherInternational Association for the Study of Popular Music IASPM (Australia/New Zealand Branch)
dc.publisher.placeDunedin, New Zealand
dc.publisher.urihttp://www.iaspm.net/iaspm-australia-new-zealand-branch-2014-conference/
dc.relation.ispartofconferencenameIASPM-ANZ 2014
dc.relation.ispartofconferencetitleProceedings of the International Association for the Study of Popular Music Australia-New Zealand 2014 Conference. Into the Mix: People, Place, Processes.
dc.relation.ispartofdatefrom2014-12-05
dc.relation.ispartofdateto2014-12-07
dc.relation.ispartoflocationDunedin, New Zealand
dc.relation.ispartofedition1st
dc.subject.fieldofresearchCommunication Technology and Digital Media Studies
dc.subject.fieldofresearchcode200102
dc.title'For hire': Marketing ceremonial Bata drumming on YouTube
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
dc.description.versionVersion of Record (VoR)
gro.facultyArts, Education & Law Group, Queensland Conservatorium
gro.rights.copyright© The Author(s) 2014. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the author[s].
gro.hasfulltextFull Text
gro.griffith.authorWindress, Kent A.


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