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  • Custodian Behavior: A Material Expression of Anti-Consumerism

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    Author(s)
    Cherrier, Helene
    Griffith University Author(s)
    Cherrier, Helene
    Year published
    2010
    Metadata
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    Abstract
    Custodian behavior is an everyday practice that certain consumers consciously perform in order to rescue and safeguard material objects from being thrown away or wasted. An analysis of nine in-depth interviews with self-identified custodian consumers shows custodian behavior to be a form of anti-consumerism that resists the wastefulness of consumer culture. This study broadens the area examined by anti-consumerism research by considering wider forms of cultural practices and expression. Although they do not consciously attack global consumer culture, custodian consumer practices illustrate the diverse ways of countering ...
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    Custodian behavior is an everyday practice that certain consumers consciously perform in order to rescue and safeguard material objects from being thrown away or wasted. An analysis of nine in-depth interviews with self-identified custodian consumers shows custodian behavior to be a form of anti-consumerism that resists the wastefulness of consumer culture. This study broadens the area examined by anti-consumerism research by considering wider forms of cultural practices and expression. Although they do not consciously attack global consumer culture, custodian consumer practices illustrate the diverse ways of countering the expansion of a throwaway culture, and are a testament to consumer reflexivity.
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    Journal Title
    Consumption Markets & Culture
    Volume
    13
    Issue
    3
    DOI
    https://doi.org/10.1080/10253861003786983
    Copyright Statement
    This is an electronic version of an article published in Consumption, Markets and Culture, Vol. 13(3), 2010, pp. 259-272. Consumption, Markets and Culture is available online at: http://www.informaworld.com with the open URL of your article.
    Subject
    Marketing not elsewhere classified
    Marketing
    Cultural Studies
    Publication URI
    http://hdl.handle.net/10072/34284
    Collection
    • Journal articles

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