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dc.contributor.authorFunk, Danielen_US
dc.date.accessioned2017-04-24T11:50:49Z
dc.date.available2017-04-24T11:50:49Z
dc.date.issued2008en_US
dc.date.modified2011-05-11T07:22:17Z
dc.identifier.isbn9780750686662en_US
dc.identifier.doihttp://www.elsevier.com/en_AU
dc.identifier.urihttp://hdl.handle.net/10072/34285
dc.description.abstractConsumer Behavior for Sports & Sporting Events: Marketing Action is a book that emphasizes the role of consumer behavior in developing strategic marketing activities for sport and related events. The book provides a detailed understanding of personal, psychological and environmental factors that influence sport event consumption. This understanding allows for the development of marketing actions useful in matching needs and wants of consumers to build and sustain volume. The book seeks to inform industry professionals and advance students interested in the delivery of sport and event related products and services in business, community and government sectors.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherElsevier Butterworth-Heinemannen_US
dc.publisher.placeJordon Hill, Oxford UKen_US
dc.publisher.urihttp://www.elsevier.com/wps/find/bookdescription.cws_home/716295/description#descriptionen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.rights.retentionNen_AU
dc.subject.fieldofresearchcode370403en_US
dc.subject.fieldofresearchcode321499en_US
dc.subject.fieldofresearchcode350204en_US
dc.titleConsumer Behaviour in Sport and Events: Marketing Actionen_US
dc.typeBooken_US
dc.type.descriptionA1 - Authored Research (HERDC)en_US
dc.type.codeA - Booksen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightSelf-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.en_AU
gro.date.issued2008
gro.hasfulltextNo Full Text


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