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dc.contributor.authorFunk, Daniel
dc.date.accessioned2017-05-03T14:32:33Z
dc.date.available2017-05-03T14:32:33Z
dc.date.issued2008
dc.date.modified2011-05-11T07:22:17Z
dc.identifier.isbn9780750686662
dc.identifier.urihttp://hdl.handle.net/10072/34285
dc.description.abstractConsumer Behavior for Sports & Sporting Events: Marketing Action is a book that emphasizes the role of consumer behavior in developing strategic marketing activities for sport and related events. The book provides a detailed understanding of personal, psychological and environmental factors that influence sport event consumption. This understanding allows for the development of marketing actions useful in matching needs and wants of consumers to build and sustain volume. The book seeks to inform industry professionals and advance students interested in the delivery of sport and event related products and services in business, community and government sectors.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier Butterworth-Heinemann
dc.publisher.placeJordon Hill, Oxford UK
dc.publisher.urihttp://www.sciencedirect.com/science/book/9780750686662
dc.relation.ispartofstudentpublicationN
dc.rights.retentionN
dc.subject.fieldofresearchcode370403
dc.subject.fieldofresearchcode321499
dc.subject.fieldofresearchcode350204
dc.titleConsumer Behaviour in Sport and Events: Marketing Action
dc.typeBook
dc.type.descriptionA1 - Books
dc.type.codeA - Books
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.rights.copyrightSelf-archiving is not yet supported by this publisher. Please refer to the publisher website or contact the author(s) for more information.
gro.date.issued2008
gro.hasfulltextNo Full Text
gro.griffith.authorFunk, Daniel C.


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