A Mathematical Programming Approach for Strategy Ranking
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Before working out their final strategic plan, managers must consider several feasible alternatives and contemplate various factors behind each of them. It is a very complicated task to rank the strategies. The objective of this paper is to propose a method that allows strategy to be evaluated on both ordinal and cardinal criteria on the one hand, and on the other hand is to use a method for ranking strategies without relying on weight assignment by decision makers. A numerical example demonstrates the application of the proposed method.
Asia Pacific Management Review
Copyright APMR, 2009. This is the author's version of the Article. It is posted here by permission of APMR for your personal use. Not for redistribution. The definitive version was published in A Mathematical Programming Approach for Strategy Ranking, Asia Pacific Management Review, Volume 14, Issue 2, 2009, 109-120
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