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  • Reconnecting with place through events: Collaborating with precinct managers in the placemaking agenda

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    CoghlanPUB3738.pdf (229.3Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Coghlan, Alexandra
    Sparks, Bev
    Liu, Wei
    Winlaw, Mike
    Griffith University Author(s)
    Sparks, Beverley A.
    Coghlan, Alexandra
    Year published
    2017
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    Abstract
    Purpose: Whilst academic research can capture an existing sense of place, the act of placemaking through strategies such as events depends upon the attitudes and actions of precinct managers and event organisations. The purpose of this paper is to investigate the collaborative research process between researchers and a precinct manager that highlighted an event’s ability to contribute to placemaking within that precinct. Design/methodology/approach: Using the results of this event experience study, informal interviews with the SPA research partners, secondary data and a longitudinal, reflective account of the research ...
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    Purpose: Whilst academic research can capture an existing sense of place, the act of placemaking through strategies such as events depends upon the attitudes and actions of precinct managers and event organisations. The purpose of this paper is to investigate the collaborative research process between researchers and a precinct manager that highlighted an event’s ability to contribute to placemaking within that precinct. Design/methodology/approach: Using the results of this event experience study, informal interviews with the SPA research partners, secondary data and a longitudinal, reflective account of the research collaboration, the research process itself was investigated to see how it assisted in the (re)design of the event within the precinct manager’s placemaking strategy to encourage a family-friendly, beach-centred culture within the precinct. Findings: It is proposed that the research results combined with a collaborative research process itself facilitated a shift from the business imperative on the event’s economic performance indicators to a broader discussion of the event’s role in shaping local’s (and visitor’s) perceptions of place, and allowed a broader discussion of the role of events in driving a “liveability” and/or placemaking agenda, complementing the economic impact agenda, for the precinct manager. Practical implications: The paper suggests how and why it is important for academics to work collaboratively with precinct managers to translate the concept of placemaking into the actual design of events within a place. To do so requires the researchers to bridge the gap between theory and practice. For the concept to be translated into action, greater attention was drawn to the placemaking role of events, positioning it along economic impact measures as a valuable outcome of events. Originality/value: Few co-authored studies, representing both researchers and practitioners exist within the events sector, and this study contributes towards understanding process of research impact, by considering the forces capable of delivering a placemaking agenda through a precinct’s event portfolio.
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    Journal Title
    International Journal of Event and Festival Management
    Volume
    8
    Issue
    1
    DOI
    https://doi.org/10.1108/IJEFM-06-2016-0042
    Copyright Statement
    © 2017 Emerald. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
    Subject
    Commercial services
    Tourism
    Tourism not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/344273
    Collection
    • Journal articles

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