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dc.contributor.authorNeto, Ambrozio Queiroz
dc.contributor.authorLohmann, Gui
dc.contributor.authorScott, Noel
dc.contributor.authorDimmock, Kay
dc.date.accessioned2018-03-01T12:31:05Z
dc.date.available2018-03-01T12:31:05Z
dc.date.issued2017
dc.identifier.issn0250-8281
dc.identifier.doi10.1080/02508281.2017.1308086
dc.identifier.urihttp://hdl.handle.net/10072/344375
dc.description.abstractCompetitive advantage arises from a superior value that, rather than delivered by suppliers, is co-created by tourists. Using a set of destination competitiveness attributes, this study investigates the importance of destination competitiveness attributes in a ‘hypothetical successful scuba diving destination’ from the perspective of scuba diving tourists. Further, this study also investigates to what extent level of experience as a scuba diver influences the importance given to destination competitiveness attributes. An online survey (n = 712) identified 10 underlying factors (groups of attributes): diving operations, risk perception, diving conditions, price, destination management, big wildlife encounters, diving training, tech diving, general tourist attraction and visa policy. Furthermore, this research established that the attributes related to diving operations are the most important and that divers with different levels of experience value differently 6 of the 10 destination competitiveness factors. This research presents evidence that destination competitiveness may be explored through unique demands in tourism niches (and within niches) rather than generally for a destination.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherTaylor & Francis
dc.relation.ispartofpagefrom356
dc.relation.ispartofpageto366
dc.relation.ispartofissue3
dc.relation.ispartofjournalTourism Recreation Research
dc.relation.ispartofvolume42
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchcode3508
dc.subject.fieldofresearchcode350899
dc.titleRethinking competitiveness: important attributes for a successful scuba diving destination
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Sciences, School of Natural Sciences
gro.hasfulltextNo Full Text
gro.griffith.authorLohmann, Gui M.


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