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  • "We've never measured it, but it brings in a lot of business": Participatory sport events and tourism

    Author(s)
    Kennelly, Millicent
    Griffith University Author(s)
    Kennelly, Millicent P.
    Year published
    2017
    Metadata
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    Abstract
    Purpose: This paper aims to examine participatory sport event organizers’ perspectives on potential connections between their events and tourism and destination marketing outcomes. Design/methodology/approach: This qualitative study entailed in-depth interviews with participatory sport event organizers in the United Kingdom, coupled with thematic analysis of event websites and social media. The paper uses Chalip’s (2004) model for host community event leveraging to interpret findings. Findings: Event organizers focused on attracting participants and delivering positive experiences, rather than on stimulating tourism-related ...
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    Purpose: This paper aims to examine participatory sport event organizers’ perspectives on potential connections between their events and tourism and destination marketing outcomes. Design/methodology/approach: This qualitative study entailed in-depth interviews with participatory sport event organizers in the United Kingdom, coupled with thematic analysis of event websites and social media. The paper uses Chalip’s (2004) model for host community event leveraging to interpret findings. Findings: Event organizers focused on attracting participants and delivering positive experiences, rather than on stimulating tourism-related outcomes. However, organizers used a range of strategies to attract participants, such as emphasizing attractive and unique location features, which could also serve to entice active sport tourists and promote the event host destination. Research limitations/implications: Participatory sport event organizers may not prioritize or even sufficiently understand the potential for their events to generate tourism outcomes. For organizers confronted with operating constraints and event delivery challenges, it may be difficult to find the time, and practical ways, to satisfy the needs of tourism stakeholders. Originality/value: The unique contribution of this paper is its focus on supply-side perspectives on the role of participatory sport events as tourism catalysts, and its examination of the potential for such small-scale events to contribute to sustainable tourism development. This paper also considers the nature of event organizers’ role in implementation of Chalip’s (2004) model for host community event leveraging.
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    Journal Title
    International Journal of Contemporary Hospitality Management
    Volume
    29
    Issue
    3
    DOI
    https://doi.org/10.1108/IJCHM-10-2015-0541
    Subject
    Tourism not elsewhere classified
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/344420
    Collection
    • Journal articles

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