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dc.contributor.authorWillmott, Taylor
dc.contributor.authorParkinson, Joy
dc.date.accessioned2017-08-17T05:49:16Z
dc.date.available2017-08-17T05:49:16Z
dc.date.issued2017
dc.identifier.issn1470-6423
dc.identifier.doi10.1111/ijcs.12340
dc.identifier.urihttp://hdl.handle.net/10072/344421
dc.description.abstractAs obesity rates continue to rise, both effective prevention and treatment programs are urgently required. Combating obesity requires weight management programs that are accessible and scalable to large numbers of people. There is growing evidence that commercial programs, which combine behavior change techniques with the key motivators for changing habits, are effective as the first line in helping people adopt healthier dietary and activity patterns. In particular, digital programs have the potential to provide a service to large numbers of people, be widely accessible and cost effective for the individual. However, to date, digital programs have been relatively under-utilized and under-evaluated. There is little published evidence on the performance of programs on a large scale, outside of partnerships with primary care, where participants self-refer and pay a nominal fee. The purpose of the following study was to examine the interrelated effect of motivation, opportunity, and ability on the behavioral outcomes of a digital commercial weight management program. To address this aim, a thematic content analysis of participants' qualitative responses to habits learned and changes adopted was conducted. Findings reveal that habits learned and changes adopted as a result of participating in the program influence not only weight loss outcomes but other health and well-being outcomes as well.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherWiley-Blackwell Publishing
dc.relation.ispartofpagefrom291
dc.relation.ispartofpageto298
dc.relation.ispartofjournalInternational Journal of Consumer Studies
dc.relation.ispartofvolume41
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.titleMotivation, opportunity, and ability: Understanding new habits and changes adopted for weight management
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.hasfulltextNo Full Text
gro.griffith.authorParkinson, Joy E.
gro.griffith.authorWillmott, Taylor J.


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