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  • Online shopping, misleading advertising and consumer protection

    Author(s)
    Kariyawasam, Kanchana
    Wigley, Shaun
    Griffith University Author(s)
    Kariyawasam, Kanchana S.
    Year published
    2017
    Metadata
    Show full item record
    Abstract
    One of the most substantive developments in the delivery of marketing activities in recent years has undoubtedly been the emergence and growth of Internet shopping. This relatively new form of communication has revolutionised the buying and selling of products and services, enabling customers to select and import items – many of which are not available through local shop fronts – directly from vendors around the world with the click of a button, and often at a reduced price. Although online shopping has provided a new international landscape to conduct business, the use of this medium and the absence of face-to-face interactions ...
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    One of the most substantive developments in the delivery of marketing activities in recent years has undoubtedly been the emergence and growth of Internet shopping. This relatively new form of communication has revolutionised the buying and selling of products and services, enabling customers to select and import items – many of which are not available through local shop fronts – directly from vendors around the world with the click of a button, and often at a reduced price. Although online shopping has provided a new international landscape to conduct business, the use of this medium and the absence of face-to-face interactions has presented the law with numerous challenges in terms of the scope of consumer protection. This article examines the nature and extent of misleading and deceptive online advertising and looks at the degree to which common law and legislation have evolved to deal with false, deceptive or misleading advertising on the Internet.
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    Journal Title
    Information and Communications Technology Law
    Volume
    26
    Issue
    2
    DOI
    https://doi.org/10.1080/13600834.2017.1289835
    Subject
    Commercial law
    Publication URI
    http://hdl.handle.net/10072/344921
    Collection
    • Journal articles

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