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  • Tourism and Generation Y

    Author(s)
    Benckendorff, P
    Moscardo, G
    Pendergast, D
    Griffith University Author(s)
    Pendergast, Donna L.
    Year published
    2010
    Metadata
    Show full item record
    Abstract
    Gen Y, the Net Generation, and the Millennials are all labels used by the media to describe the generation currently finishing their education and beginning to move into the adult world of work and leisure. They have captured the attention of the media and many claims have been made about their values, characteristics and probable future behaviour. But what will they be like as the travellers, managers, entrepreneurs and policy makers of the future? This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particualr types of ...
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    Gen Y, the Net Generation, and the Millennials are all labels used by the media to describe the generation currently finishing their education and beginning to move into the adult world of work and leisure. They have captured the attention of the media and many claims have been made about their values, characteristics and probable future behaviour. But what will they be like as the travellers, managers, entrepreneurs and policy makers of the future? This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particualr types of travel that Generation Y takes part in, and tourism marketting aimed specifically at it.
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    DOI
    https://doi.org/10.1079/9781845936013.0000
    Subject
    Tourism not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/34588
    Collection
    • Books

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