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dc.contributor.authorBenckendorff, Pierreen_US
dc.contributor.authorPendergast, Donnaen_US
dc.contributor.authorPendergast, Donnaen_US
dc.contributor.editorPierre Benckendorff, Gianna Moscardo, Donna Pendergasten_US
dc.date.accessioned2017-05-03T11:58:33Z
dc.date.available2017-05-03T11:58:33Z
dc.date.issued2010en_US
dc.date.modified2011-04-18T06:57:06Z
dc.identifier.isbn9781845936013en_US
dc.identifier.urihttp://hdl.handle.net/10072/34588
dc.description.abstractGen Y, the Net Generation, and the Millennials are all labels used by the media to describe the generation currently finishing their education and beginning to move into the adult world of work and leisure. They have captured the attention of the media and many claims have been made about their values, characteristics and probable future behaviour. But what will they be like as the travellers, managers, entrepreneurs and policy makers of the future? This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particualr types of travel that Generation Y takes part in, and tourism marketting aimed specifically at it.en_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherCAB Internationalen_US
dc.publisher.placeUnited Kingdomen_US
dc.publisher.urihttp://www.cabi.org/bookshop/book/9781845936013en_US
dc.relation.ispartofstudentpublicationNen_AU
dc.rights.retentionYen_AU
dc.subject.fieldofresearchTourism not elsewhere classifieden_US
dc.subject.fieldofresearchcode150699en_US
dc.titleTourism and Generation Yen_US
dc.typeBooken_US
dc.type.descriptionA3 - Editeden_US
dc.type.codeA - Booksen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


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