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dc.contributor.authorBenckendorff, P
dc.contributor.authorMoscardo, G
dc.contributor.authorPendergast, D
dc.contributor.editorBenckendorff, P
dc.contributor.editorMoscardo, G
dc.contributor.editorPendergast, D
dc.date.accessioned2017-05-03T11:58:33Z
dc.date.available2017-05-03T11:58:33Z
dc.date.issued2010
dc.date.modified2011-04-18T06:57:06Z
dc.identifier.isbn9781845936013
dc.identifier.doi10.1079/9781845936013.0000en_US
dc.identifier.urihttp://hdl.handle.net/10072/34588
dc.description.abstractGen Y, the Net Generation, and the Millennials are all labels used by the media to describe the generation currently finishing their education and beginning to move into the adult world of work and leisure. They have captured the attention of the media and many claims have been made about their values, characteristics and probable future behaviour. But what will they be like as the travellers, managers, entrepreneurs and policy makers of the future? This book looks at Generation Y in a tourism context; in broad conceptual terms such as trends and behaviour, and in applied terms, for example looking at particualr types of travel that Generation Y takes part in, and tourism marketting aimed specifically at it.
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherCAB International
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.rights.retentionY
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchcode150699
dc.titleTourism and Generation Y
dc.typeBook
dc.type.descriptionA3 - Books (Edited)
dc.type.codeA - Books
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorPendergast, Donna L.


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    Contains books authored and edited by Griffith authors.

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