Improving research impact through the use of media
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Increasingly researchers and academic research institutions are being asked to demonstrate the quality and impact of their research. Traditionally researchers have used text-based outputs to achieve these objectives. This paper discusses the introduction and subsequent review of a new service at a major Australian university, designed to encourage researchers to use media, particularly visual formats, in promoting their research. Findings from the review have highlighted the importance of researchers working in partnership with in-house media professionals to produce short, relatable, digestible, and engaging visual products. As a result of these findings, the authors have presented a four-phase media development model to assist researchers to tell their research story. The paper concludes with a discussion of the implications for the institution as a whole and, more specifically, libraries.
Open Information Science
Copyright 2017 Eva Czaran, et al., published by De Gruyter Open. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 License (CC BY-NC-ND 3.0) License (http://creativecommons.org/licenses/by-nc-nd/3.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
Communication Technology and Digital Media Studies