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  • The four stages of on-site behavior for a long-stay relaxation holiday

    Author(s)
    Anantamongkolkul, Chidchanok
    Butcher, Ken
    Wang, Ying
    Griffith University Author(s)
    Butcher, Ken J.
    Wang, Ying
    Anantamongkolkul, Nan
    Year published
    2017
    Metadata
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    Abstract
    Previous studies largely treat the on-site travel experience as a single stage of homogenous tourist behavior, despite widespread recognition that tourist behavior is complex and consists of temporal decision processes. In particular, little attention has been given to what changes during the course of the long-stay holiday. The purpose of this exploratory study is to understand changes in tourist behavior, if any, from point of arrival through to the end of a long-stay relaxation holiday. In-depth interviews were conducted with mature-aged international travelers from the United States, Europe, and Australia visiting Phuket, ...
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    Previous studies largely treat the on-site travel experience as a single stage of homogenous tourist behavior, despite widespread recognition that tourist behavior is complex and consists of temporal decision processes. In particular, little attention has been given to what changes during the course of the long-stay holiday. The purpose of this exploratory study is to understand changes in tourist behavior, if any, from point of arrival through to the end of a long-stay relaxation holiday. In-depth interviews were conducted with mature-aged international travelers from the United States, Europe, and Australia visiting Phuket, Thailand. The findings illustrate changes that can be characterized, into four distinct stages of on-site behavior, through key activities, uncertainty levels, intercultural interactions, information needs, and sources of information. Important implications for destination marketing organizations are suggested which require innovative strategies to match the changing needs and activities of long-stay tourists at various stages of the holiday.
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    Journal Title
    Journal of Vacation Marketing
    Volume
    23
    Issue
    3
    DOI
    https://doi.org/10.1177/1356766716647437
    Subject
    Tourism Marketing
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/346280
    Collection
    • Journal articles

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