dc.contributor.author | Palmatier, Robert W. | |
dc.contributor.author | Sridhar, Shrihari | |
dc.date.accessioned | 2018-10-12T01:32:38Z | |
dc.date.available | 2018-10-12T01:32:38Z | |
dc.date.issued | 2017 | |
dc.identifier.isbn | 9781137526236 | |
dc.identifier.uri | http://hdl.handle.net/10072/346402 | |
dc.description.abstract | Marketing strategy is the pursuit of solutions to four fundamental marketing problems: 1) all customers differ, 2) all customers change, 3) all competitors react, and 4) all resources are limited. | |
dc.publisher | Palgrave Macmillan Publishers | |
dc.publisher.place | United Kingdom | |
dc.publisher.uri | https://he.palgrave.com/page/detail/Marketing-Strategy/?K=9781137526236 | |
dc.title | Marketing Strategy: Based on First Principles and Data Analytics | |
dc.type | Book | |
dc.type.description | A2 - Books (Other) | |
dc.type.code | A - Books | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Palmatier, Robert W. | |