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dc.contributor.authorPalmatier, Robert W.
dc.contributor.authorSridhar, Shrihari
dc.date.accessioned2018-10-12T01:32:38Z
dc.date.available2018-10-12T01:32:38Z
dc.date.issued2017
dc.identifier.isbn9781137526236
dc.identifier.urihttp://hdl.handle.net/10072/346402
dc.description.abstractMarketing strategy is the pursuit of solutions to four fundamental marketing problems: 1) all customers differ, 2) all customers change, 3) all competitors react, and 4) all resources are limited.
dc.publisherPalgrave Macmillan Publishers
dc.publisher.placeUnited Kingdom
dc.publisher.urihttps://he.palgrave.com/page/detail/Marketing-Strategy/?K=9781137526236
dc.titleMarketing Strategy: Based on First Principles and Data Analytics
dc.typeBook
dc.type.descriptionA2 - Books (Other)
dc.type.codeA - Books
gro.hasfulltextNo Full Text
gro.griffith.authorPalmatier, Robert W.


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