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  • Co-creating animal-based tourist experiences: Attention, involvement and memorability

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    CamposPUB3939.pdf (304.6Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Campos, Ana Claudia
    Mendes, Julio
    Oom do Valle, Patricia
    Scott, Noel
    Griffith University Author(s)
    Scott, Noel
    Year published
    2017
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    Abstract
    In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability.In this study co-creation, defined as a tourist's subjectively lived on-site experience involving actively participation and interaction, is found to enhance attention, involvement, and memorability. A conceptual model of on-site co-creation is proposed and empirically tested in the context of two experiences with dolphins in a marine life park. Results were analysed using SEM and reveal that co-creation significantly influences attention and involvement and also that the higher levels of attention and involvement generated are associated with memorability.
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    Journal Title
    Tourism Management
    Volume
    63
    DOI
    https://doi.org/10.1016/j.tourman.2017.06.001
    Copyright Statement
    © 2017 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
    Subject
    Tourism Management
    Commercial Services
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/348548
    Collection
    • Journal articles

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