Event leverage and sport mega-events
Author(s)
Schulenkorf, N
Schlenker, K
Thomson, A
Griffith University Author(s)
Year published
2016
Metadata
Show full item recordAbstract
In this chapter we will illustrate the significance of sport event leverage in the context of large-scale and sport mega-events. We first introduce the different areas of event leverage, before discussing the specific strategies and tactics related to the concept. Moreover, we provide case studies to illustrate sport event leverage in practice and highlight challenges and limitations.In this chapter we will illustrate the significance of sport event leverage in the context of large-scale and sport mega-events. We first introduce the different areas of event leverage, before discussing the specific strategies and tactics related to the concept. Moreover, we provide case studies to illustrate sport event leverage in practice and highlight challenges and limitations.
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Book Title
Managing Sport Mega-Events
Subject
Tourism not elsewhere classified