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dc.contributor.authorPendergast, Donna
dc.contributor.editorBenckendorff, P
dc.contributor.editorMoscardo, G
dc.contributor.editorPendergast, D
dc.date.accessioned2018-09-27T23:10:09Z
dc.date.available2018-09-27T23:10:09Z
dc.date.issued2010
dc.date.modified2010-12-21T06:51:38Z
dc.identifier.isbn9781845936013
dc.identifier.doi10.1079/9781845936013.0001
dc.identifier.urihttp://hdl.handle.net/10072/35382
dc.description.abstractThe profile of the tourism industry is characterized by multigenerational visitors and a multigenerational workforce. A major shift in the balance of generational dominance is currently occurring, with the 'Baby Boomer' generation exiting the leadership roles in the workforce and the Y Generation dramatically entering, both in the workforce and as visitors. According to generational theory, each generation brings with them somewhat predictable traits, values and beliefs, along with skills, attributes, capacities, interests, expectations and preferred modus operandi directly attributable to their generational location. For the tourism industry, insights gained through the lens of generational theory has the potential to guide the incentives, the motivators, the leadership models and the overall culture of the profession to better connect with the Y Generation as the most recent members of the tourism workforce and as the current and future visitor market. This chapter sets out to provide some foundations around the concept of generations, discuss the demography and unique character traits of members of the Y Generation by drawing on a renowned generational theorist, and begin to consider this cohort as tourism, consumers. This chapter will thus serve as a platform for the following chapters in the book.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherCABI
dc.publisher.placeUnited Kingdom
dc.relation.ispartofbooktitleTourism and generation Y
dc.relation.ispartofchapter1
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto15
dc.rights.retentionY
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchcode150699
dc.titleGetting to know the Y generation
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.facultyArts, Education & Law Group, School of Education and Professional Studies
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorPendergast, Donna L.


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