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dc.contributor.authorWilks, Jeff
dc.contributor.authorPendergast, Donna
dc.contributor.editorBenckendorff, P
dc.contributor.editorMoscardo, G
dc.contributor.editorPendergast, D
dc.date.accessioned2018-09-27T23:13:39Z
dc.date.available2018-09-27T23:13:39Z
dc.date.issued2010
dc.date.modified2011-06-30T08:44:17Z
dc.identifier.isbn9781845936013
dc.identifier.doi10.1079/9781845936013.0109
dc.identifier.urihttp://hdl.handle.net/10072/35384
dc.description.abstractThe Millennial Generation, also known as Generation Y, has grown up in a social context where travel is the norm rather than the exception, and consequently they are more likely to travel than any other generation before them. They also have specific characteristics relevant to travel, including being 'aware', 'independently dependent' and 'tech-savvy', particularly with respect to information and communication technologies (ICTs). Furthermore, they are characterized as a generation that places great importance on 'safety' (New Politics Institute, 2006). These combining effects provide a unique opportunity for the tourism industry to address the needs of Gen-Y travellers at a time when the current emphasis placed on safety as a key aspect of quality service has never been more important.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherCABI
dc.publisher.placeUnited Kingdom
dc.relation.ispartofbooktitleTourism and generation Y
dc.relation.ispartofchapter10
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom109
dc.relation.ispartofpageto118
dc.rights.retentionY
dc.subject.fieldofresearchTourism not elsewhere classified
dc.subject.fieldofresearchcode150699
dc.titlePersonal travel safety: A new generational perspective
dc.typeBook chapter
dc.type.descriptionB1 - Chapters
dc.type.codeB - Book Chapters
gro.facultyArts, Education & Law Group, School of Education and Professional Studies
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorPendergast, Donna L.
gro.griffith.authorWilks, Jeff


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