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  • Mobile Commerce Adoption in Saudi Organizations: A Qualitative Study

    Author(s)
    Alfahl, Husam
    Houghton, Luke
    Sanzogni, Louis
    Griffith University Author(s)
    Sanzogni, Louis
    Houghton, Luke
    Alfahl, Husam OA.
    Year published
    2017
    Metadata
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    Abstract
    Mobile commerce is an emerging trend with the potential to generate new streams of revenue for many established organizations. The paper invokes an exploratory qualitative study into mobile commerce adoption practice in Saudi banks and telecoms with a view to pave the way to the eventual generalization of the finding across Saudi organizations. Organizations in both sectors were approached and interviews carried out with key individuals in order to establish emergent themes believed to be related to the adoption of mobile commerce. The findings revealed that themes related to policy and legal environment, information and ...
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    Mobile commerce is an emerging trend with the potential to generate new streams of revenue for many established organizations. The paper invokes an exploratory qualitative study into mobile commerce adoption practice in Saudi banks and telecoms with a view to pave the way to the eventual generalization of the finding across Saudi organizations. Organizations in both sectors were approached and interviews carried out with key individuals in order to establish emergent themes believed to be related to the adoption of mobile commerce. The findings revealed that themes related to policy and legal environment, information and communication technology infrastructure, and security, affect organizational mobile commerce adoption in Saudi organizations significantly. Overall 15 adoption themes were identified and organized into three categories namely, environmental/organizational, technological, and miscellaneous factors to form a preliminary conceptual mobile Commerce adoption model.
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    Journal Title
    International Journal of Enterprise Information Systems
    Volume
    13
    Issue
    4
    DOI
    https://doi.org/10.4018/IJEIS.2017100103
    Subject
    Innovation and Technology Management
    Information Systems
    Business and Management
    Publication URI
    http://hdl.handle.net/10072/355059
    Collection
    • Journal articles

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