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  • Reinventing Nollywood: The Impact of online funding and distribution on Nigerian cinema

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    EbelebePUB2610.pdf (119.5Kb)
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    Accepted Manuscript (AM)
    Author(s)
    Ebelebe, Ugo
    Griffith University Author(s)
    Ebelebe, Ugo B.
    Year published
    2017
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    Abstract
    The Nigerian film industry, often referred to as Nollywood, is currently experiencing significant transformations in its mode of production and distribution. These far-reaching transformations are driven by tech-savvy Nigerian film-makers who are willing to consider innovative models in the film-making practice – from crowdfunding to content distribution via online platforms – in their effort to become relevant in the changing digital global marketplace. Drawing on pertinent case studies and in-depth interviews with stakeholders in the Nigerian film industry, this article suggests that advances in digital technologies, such ...
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    The Nigerian film industry, often referred to as Nollywood, is currently experiencing significant transformations in its mode of production and distribution. These far-reaching transformations are driven by tech-savvy Nigerian film-makers who are willing to consider innovative models in the film-making practice – from crowdfunding to content distribution via online platforms – in their effort to become relevant in the changing digital global marketplace. Drawing on pertinent case studies and in-depth interviews with stakeholders in the Nigerian film industry, this article suggests that advances in digital technologies, such as the Internet and digital media, are creating new ways for new-generation film-makers in Nigeria to fund and circulate their creative work to a vast global audience.
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    Journal Title
    Convergence
    DOI
    https://doi.org/10.1177/1354856517735792
    Copyright Statement
    Ugo Ben Ebelebe, Reinventing Nollywood: The impact of online funding and distribution on Nigerian cinema, Convergence, pp. 1-13, 2017. Copyright 2017 The Authors. Reprinted by permission of SAGE Publications.
    Note
    This publication has been entered into Griffith Research Online as an Advanced Online Version.
    Subject
    Film, Television and Digital Media not elsewhere classified
    Journalism and Professional Writing
    Marketing
    Film, Television and Digital Media
    Communication and Media Studies
    Publication URI
    http://hdl.handle.net/10072/355101
    Collection
    • Journal articles

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