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  • Chinese Media in Australia: Practice and Effect of Public Diplomacy as Seen by a Scholar of Chinese Descent

    Author(s)
    Wang, Yi
    Griffith University Author(s)
    Wang, Yi
    Year published
    2017
    Metadata
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    Abstract
    The article discusses Sino-Australian media exchanges and analyses the role of Chinese media in the conduct of public diplomacy. It addresses the issues encountered by Beijing in its efforts to enhance China’s soft power, suggesting that more workable and less extravagant measures are needed to rectify China’s negative image abroad.The article discusses Sino-Australian media exchanges and analyses the role of Chinese media in the conduct of public diplomacy. It addresses the issues encountered by Beijing in its efforts to enhance China’s soft power, suggesting that more workable and less extravagant measures are needed to rectify China’s negative image abroad.
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    Journal Title
    Journal of Global Communication
    Volume
    3
    Publisher URI
    http://www.indianjournals.com/Mobile/JournalDetails.aspx?target=journal&ccode=jgc
    Subject
    Communication Studies
    Publication URI
    http://hdl.handle.net/10072/355510
    Collection
    • Journal articles

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