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dc.contributor.authorWeaver, Daviden_US
dc.contributor.authorLawton, Lauraen_US
dc.contributor.editorEditor exceeds RIMS limiten_US
dc.description.abstractVisitor loyalty is necessary to generate a virtuous cycle of people-park symbiosis, but knowledge about loyalty expectations is insufficient. A survey of 300 repeat visitors to South Carolina's Francis Beidler Forest, a private protected area, yielded a hierarchical pattern of loyalties, with positive overall place identity attitudes and positive intentions on site referrals, future visits, and engagement in advocacy. However, also evident were ambivalent place dependency attitudes, ambivalent intentions about donating and paying higher entry fees, and unwillingness to volunteer. Cluster analysis yielded exclusive loyalists (23%) preferring Beidler above other sites, nonexclusive loyalists (31%) not preferring the site, referral and repeat loyalists (33%), and ambivalent loyalists (13%) displaying low levels of loyalty uniformly. Attribute satisfaction levels were very high across clusters. Income, education, residency, and birding skill level all significantly differentiated the clusters. Implications for the marketing and product development of such sites are considered.en_US
dc.publisherCAUTHE and Faculty of Business, UTASen_US
dc.publisher.placeHobart, TAS: Australiaen_US
dc.relation.ispartofconferencename20th Annual Conference Council for Australian University Tourism and Hospitality Education (CAUTHE)en_US
dc.relation.ispartofconferencetitleTourism and Hospitality: Challenge the Limitsen_US
dc.relation.ispartoflocationHolbart, TASen_US
dc.subject.fieldofresearchTourist Behaviour and Visitor Experienceen_US
dc.titleVisitor loyalty at a private South Carolina Protected Areaen_US
dc.typeConference outputen_US
dc.type.descriptionE3 - Conference Publications (Extract Paper)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.hasfulltextNo Full Text

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    Contains papers delivered by Griffith authors at national and international conferences.

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