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  • Thematic Framing of the 2007 National Basketball Association Finals: An analysis of announcer discourse during a series of discrete, yet linked events

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    Author(s)
    Scott, Olan
    Zakus, Dwight
    Hill, Brad
    Griffith University Author(s)
    Hill, Brad A.
    Zakus, Dwight
    Scott, Olan KM.
    Year published
    2010
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    Abstract
    Past research into sport event broadcasting suggests that broadcasters often exhibit bias in their reporting. Through broadcast discourse, networks attempt to create polysemic structures to provide viewers with multiple storylines to build and maintain audiences throughout an event. A content analysis was conducted on the 2007 National Basketball Association (NBA) finals series in order to analyse the discourse of the play-by-play and colour commentators of the American Broadcasting Corporation's (ABC) telecasts of the finals. Results of this study found differences in announcer discourse surrounding the two competing teams: ...
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    Past research into sport event broadcasting suggests that broadcasters often exhibit bias in their reporting. Through broadcast discourse, networks attempt to create polysemic structures to provide viewers with multiple storylines to build and maintain audiences throughout an event. A content analysis was conducted on the 2007 National Basketball Association (NBA) finals series in order to analyse the discourse of the play-by-play and colour commentators of the American Broadcasting Corporation's (ABC) telecasts of the finals. Results of this study found differences in announcer discourse surrounding the two competing teams: the San Antonio Spurs and the Cleveland Cavaliers.
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    Conference Title
    SMA VII Proceedings
    Publisher URI
    http://www.sportmarketingassociation.com/
    Copyright Statement
    © The Author(s) 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors
    Subject
    Commerce, Management, Tourism and Services not elsewhere classified
    Publication URI
    http://hdl.handle.net/10072/35603
    Collection
    • Conference outputs

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