Thematic Framing of the 2007 National Basketball Association Finals: An analysis of announcer discourse during a series of discrete, yet linked events
Abstract
Past research into sport event broadcasting suggests that broadcasters often exhibit bias in their reporting. Through broadcast discourse, networks attempt to create polysemic structures to provide viewers with multiple storylines to build and maintain audiences throughout an event. A content analysis was conducted on the 2007 National Basketball Association (NBA) finals series in order to analyse the discourse of the play-by-play and colour commentators of the American Broadcasting Corporation's (ABC) telecasts of the finals. Results of this study found differences in announcer discourse surrounding the two competing teams: the San Antonio Spurs and the Cleveland Cavaliers.
Conference Title
SMA VII Proceedings
Copyright Statement
Copyright remains with the authors 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authors
Subject
Commerce, Management, Tourism and Services not elsewhere classified