Show simple item record

dc.contributor.authorScott, Olanen_US
dc.contributor.authorZakus, Dwighten_US
dc.contributor.authorHill, Braden_US
dc.contributor.editorSport Marketing Associationen_US
dc.date.accessioned2017-05-03T12:55:40Z
dc.date.available2017-05-03T12:55:40Z
dc.date.issued2010en_US
dc.date.modified2012-08-30T22:40:19Z
dc.identifier.refurihttp://www.usm.edu/hpr/sma.htmlen_US
dc.identifier.urihttp://hdl.handle.net/10072/35603
dc.description.abstractPast research into sport event broadcasting suggests that broadcasters often exhibit bias in their reporting. Through broadcast discourse, networks attempt to create polysemic structures to provide viewers with multiple storylines to build and maintain audiences throughout an event. A content analysis was conducted on the 2007 National Basketball Association (NBA) finals series in order to analyse the discourse of the play-by-play and colour commentators of the American Broadcasting Corporation's (ABC) telecasts of the finals. Results of this study found differences in announcer discourse surrounding the two competing teams: the San Antonio Spurs and the Cleveland Cavaliers.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent98919 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherSport Marketing Associationen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttp://www.sportmarketingassociation.com/2009conference/papers/2009papers.htmen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofconferencenameSMA VII: 7th Annual SMA Conferenceen_US
dc.relation.ispartofconferencetitleSMA VII Proceedingsen_US
dc.relation.ispartofdatefrom2009-10-28en_US
dc.relation.ispartofdateto2009-10-30en_US
dc.relation.ispartoflocationOhio, USAen_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchCommerce, Management, Tourism and Services not elsewhere classifieden_US
dc.subject.fieldofresearchcode159999en_US
dc.titleThematic Framing of the 2007 National Basketball Association Finals: An analysis of announcer discourse during a series of discrete, yet linked eventsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright remains with the authors 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference’s website or contact the authorsen_US
gro.date.issued2010
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Conference outputs
    Contains papers delivered by Griffith authors at national and international conferences.

Show simple item record