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dc.contributor.authorFilo, Kevinen_US
dc.contributor.authorFunk, Danielen_US
dc.contributor.authorO'Brien, Danielen_US
dc.date.accessioned2017-04-24T11:50:55Z
dc.date.available2017-04-24T11:50:55Z
dc.date.issued2010en_US
dc.date.modified2011-02-16T09:49:37Z
dc.identifier.issn08884773en_US
dc.identifier.urihttp://hdl.handle.net/10072/35621
dc.description.abstractSport events benefiting a charitable cause have emerged as meaningful experiences for participants. These charity sport events may allow event sponsors to shape perceptions of corporate image among event participants. Using the Psychological Continuum Model (PCM) as the theoretical framework, the factors that contribute to participants' perceptions of event sponsors are examined. The influence of this image of event sponsors on behavioral outcomes among participants is also investigated. A post-event questionnaire was administered to participants in a sport event (N = 672) to investigate the relationships among motives, sponsor image, event attachment, purchase intent, and future participation intent. Results reveal that recreation and charity motives contribute to event attachment, while charity motives and event attachment contribute to sponsor image. Significantly, sponsor image and attachment contribute to purchase intent for event sponsors' products. Finally, sponsor image does not influence future participation intent, while event attachment does. The results illustrate the discrete roles that sponsor image and attachment play in sport consumption activities. Suggestions are made for the strategic selection and marketing of events by potential sponsors to most effectively leverage event sponsorship opportunities.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent637211 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherHuman Kineticsen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttp://journals.humankinetics.com/jsmen_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom623en_US
dc.relation.ispartofpageto648en_US
dc.relation.ispartofissue6en_US
dc.relation.ispartofjournalJournal of Sport Managementen_US
dc.relation.ispartofvolume24en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchSport and Leisure Managementen_US
dc.subject.fieldofresearchcode150404en_US
dc.titleThe Antecedents and Outcomes of Attachment and Sponsor Image Within Charity Sport Eventsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.rights.copyrightCopyright 2010 Human Kinetics. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.en_AU
gro.date.issued2010
gro.hasfulltextFull Text


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