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dc.contributor.authorBennett, S
dc.contributor.authorFrazer, L
dc.contributor.authorWeaven, S
dc.date.accessioned2017-05-03T11:47:53Z
dc.date.available2017-05-03T11:47:53Z
dc.date.issued2010
dc.date.modified2011-01-25T02:22:03Z
dc.identifier.issn1046-669X
dc.identifier.doi10.1080/10466690903436313
dc.identifier.urihttp://hdl.handle.net/10072/35699
dc.description.abstractA shortage of suitable franchisee applicants has been identified by franchisors as a major hindrance to franchise sector growth in Australia. However, there has been little investigation into this issue within organizational choice research. This represents an important gap in the literature. To explore the issue of franchisee shortage it was first necessary to determine what prospective franchisees are seeking from franchisors. Prospective franchisees considered a return on investment, provision of training, and being their own boss as being the most important attributes that franchisors could provide. These findings also indicate that attendees saw trade shows as an important means of gathering franchising information. Further, respondent's attributes generally aligned with what franchisors believed they supplied, and though possessing entrepreneurial tendencies, they desired ongoing support from franchisors.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom69
dc.relation.ispartofpageto87
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Marketing Channels
dc.relation.ispartofvolume17
dc.rights.retentionY
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode350699
dc.titleWhat Prospective Franchisees Are Seeking
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Marketing
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorWeaven, Scott K.


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