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dc.contributor.authorBennett, Stephenen_US
dc.contributor.authorFrazer, Lorelleen_US
dc.contributor.authorWeaven, Scotten_US
dc.date.accessioned2017-04-24T08:43:33Z
dc.date.available2017-04-24T08:43:33Z
dc.date.issued2010en_US
dc.date.modified2011-01-25T02:22:03Z
dc.identifier.issn1046669Xen_US
dc.identifier.doi10.1080/10466690903436313en_AU
dc.identifier.urihttp://hdl.handle.net/10072/35699
dc.description.abstractA shortage of suitable franchisee applicants has been identified by franchisors as a major hindrance to franchise sector growth in Australia. However, there has been little investigation into this issue within organizational choice research. This represents an important gap in the literature. To explore the issue of franchisee shortage it was first necessary to determine what prospective franchisees are seeking from franchisors. Prospective franchisees considered a return on investment, provision of training, and being their own boss as being the most important attributes that franchisors could provide. These findings also indicate that attendees saw trade shows as an important means of gathering franchising information. Further, respondent's attributes generally aligned with what franchisors believed they supplied, and though possessing entrepreneurial tendencies, they desired ongoing support from franchisors.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom69en_US
dc.relation.ispartofpageto87en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Marketing Channelsen_US
dc.relation.ispartofvolume17en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleWhat Prospective Franchisees Are Seekingen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.date.issued2010
gro.hasfulltextNo Full Text


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