Show simple item record

dc.contributor.authorGrace, Debraen_US
dc.contributor.authorWeaven, Scotten_US
dc.date.accessioned2017-04-24T08:43:34Z
dc.date.available2017-04-24T08:43:34Z
dc.date.issued2011en_US
dc.date.modified2013-05-29T04:03:38Z
dc.identifier.issn00224359en_US
dc.identifier.doi10.1016/j.jretai.2010.06.001en_US
dc.identifier.urihttp://hdl.handle.net/10072/35721
dc.description.abstractAn exchange perspective of franchising recognizes the important role that both the franchisor and franchisee assume in developing and maintaining sustainable relationships. However, should franchisees not perceive value in the quality of provided products or services, some incentive misalignment between agent and principal is likely (e.g. free riding, non-compliance with system standards), potentially resulting in greater perceptions of financial risk, diminished levels of franchisee satisfaction, reduced unit performance and conflict ([Harmon and Griffiths, 2008] and [Kaufmann and Dant, 1998]). A greater understanding of franchisee perceptions of value is very important if ongoing satisfaction in the franchising relationship is the goal. This paper, therefore, makes a significant contribution to such an understanding by empirically testing the dimensions of value that influence franchisee perceptions of risk and relationship satisfaction. Moreover, we make important comparisons across gender, the results of which provide rich information. In theoretical terms, we advance the literature in the context of value and franchising and, in practical terms, the results, by managing for performance (financial risk and relationship quality), assist franchisors in developing, delivering and managing what is of value to their franchisees. Furthermore, the findings of this study provide a solid platform for future research in this area.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent248517 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherElsevieren_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom366en_US
dc.relation.ispartofpageto380en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalJournal of Retailingen_US
dc.relation.ispartofvolume87en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleAn Empirical Analysis of Franchisee Value-in-Use, Investment Risk and Relational Satisfactionen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2010 New York University. Published by Elsevier. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.date.issued2011
gro.hasfulltextFull Text


Files in this item

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record