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dc.contributor.authorRussell-Bennett, R
dc.contributor.authorRundle-Thiele, SR
dc.contributor.authorKuhn, KA
dc.date.accessioned2017-05-03T14:50:10Z
dc.date.available2017-05-03T14:50:10Z
dc.date.issued2010
dc.date.modified2011-01-28T06:23:48Z
dc.identifier.issn0273-4753
dc.identifier.doi10.1177/0273475310377758
dc.identifier.urihttp://hdl.handle.net/10072/35866
dc.description.abstractEngaged students are committed and more likely to continue their university studies. Subsequently, they are less resource intensive from a university's perspective. This article details an experiential second-year marketing course that requires students to develop real products and services to sell on two organized market days. In the course, students participate as both consumers and marketers in a simulated world. The current article explores the effectiveness of this experiential assessment in terms of its ability to engage students. Comparing student engagement to a traditional lecture course and National Survey of Student Engagement benchmarks, the results suggest that the use of a simulated marketplace is capable of engaging students. Specifically, the assessment reported encourages more active learning and collaboration, is more academically challenging, and permits more student-faculty interaction than a traditional lecture-based course. The course structure outlined in this article permits the dynamics of a live marketing environment to be introduced into the classroom. The authors provide practical advice for educators seeking to design and implement engaging pedagogy.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom253
dc.relation.ispartofpageto263
dc.relation.ispartofissue3
dc.relation.ispartofjournalJournal of Marketing Education
dc.relation.ispartofvolume32
dc.rights.retentionY
dc.subject.fieldofresearchCurriculum and pedagogy
dc.subject.fieldofresearchCurriculum and pedagogy not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3901
dc.subject.fieldofresearchcode390199
dc.subject.fieldofresearchcode3506
dc.titleEngaging Marketing Students: Student Operated Businesses in a Simulated World
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorRundle-Thiele, Sharyn


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    Contains articles published by Griffith authors in scholarly journals.

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