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dc.contributor.authorBlack, Iain R.
dc.contributor.authorCherrier, Helene
dc.date.accessioned2017-05-03T12:39:02Z
dc.date.available2017-05-03T12:39:02Z
dc.date.issued2010
dc.date.modified2011-01-28T06:24:05Z
dc.identifier.issn14720817
dc.identifier.doi10.1002/cb.337
dc.identifier.urihttp://hdl.handle.net/10072/35873
dc.description.abstractThis research examines anti-consumption practices, motivations and values within attempts to live a more sustainable lifestyle. Sixteen women were interviewed and from their narratives, anti-consumption for sustainability was found to be practiced via acts of rejection, reduction and reuse. In addition, practices of anti-consumption for sustainability are constructed through the collaboration between the needs of the individual and the needs for environmental preservation. This perspective moves sustainable consumption away from a rational information processing and environmentally motivated choice to incorporate various subjective and individualistic needs and values. Hence, the challenge for sustainable marketers is to position sustainable practices along side self interested notions such as independence, beauty, quality or value for money.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherJohn Wiley & Sons Ltd.
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom437
dc.relation.ispartofpageto453
dc.relation.ispartofissue6
dc.relation.ispartofjournalJournal of Consumer Behaviour
dc.relation.ispartofvolume9
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.titleAnti-consumption as part of living a sustainable lifestyle: Daily practices, contextual motivations and subjective values
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2010
gro.hasfulltextNo Full Text
gro.griffith.authorCherrier, Helene


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