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  • Consuming Green: the Symbolic Construction of Organic Foods

    Author(s)
    Lyons, Kristen
    Lockie, Stewart
    Lawrence, Geoffrey
    Griffith University Author(s)
    Lyons, Kristen
    Year published
    2001
    Metadata
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    Abstract
    One of the key features of the recent dramatic growth in the organic food industries is the extent to which this is demand driven, suggesting the need to focus analytical attention more closely on the agency of consumers within organic food networks. In this paper we begin by drawing from focus groups undertaken with consumers throughout Australia to examine the meanings of food they identify to be important. In order to examine the significance of 'green' signifiers in the consumption practices of Australian consumers, we then examine the various meanings consumers associated with organic food. This analysis illustrates ...
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    One of the key features of the recent dramatic growth in the organic food industries is the extent to which this is demand driven, suggesting the need to focus analytical attention more closely on the agency of consumers within organic food networks. In this paper we begin by drawing from focus groups undertaken with consumers throughout Australia to examine the meanings of food they identify to be important. In order to examine the significance of 'green' signifiers in the consumption practices of Australian consumers, we then examine the various meanings consumers associated with organic food. This analysis illustrates consumers' understandings of the range of advantages and disadvantages associated with the consumption of such foods. An examination of these findings also provides a preliminary understanding of the social and cultural meanings Australian consumers value, as well as the barriers and opportunities for expanding the organic industry In Australia.
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    Journal Title
    Rural Society
    Volume
    11
    Issue
    3
    Publisher URI
    http://www.csu.edu.au/research/
    DOI
    https://doi.org/10.5172/rsj.11.3.197
    Copyright Statement
    © 2001 Rural Society. Reproduced in accordance with the copyright policy of the publisher. Use hypertext link for access to the journal's website.
    Subject
    Agricultural and Veterinary Sciences
    Studies in Human Society
    Language, Communication and Culture
    Publication URI
    http://hdl.handle.net/10072/3606
    Collection
    • Journal articles

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