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dc.contributor.convenorDr David Fortin and Dr Lucie K. Ozanneen_AU
dc.contributor.authorWright, Owenen_US
dc.contributor.authorMcAuley, Andrewen_US
dc.contributor.editorDr Paul Ballantine and Dr Jörg Finsterwalderen_US
dc.date.accessioned2017-04-24T08:19:23Z
dc.date.available2017-04-24T08:19:23Z
dc.date.issued2010en_US
dc.date.modified2011-02-22T07:02:48Z
dc.identifier.refurihttp://anzmac2010.org/proceedings/index.htmlen_AU
dc.identifier.urihttp://hdl.handle.net/10072/36098
dc.description.abstractThis paper represents a brief history of the development of franchising in Australia and its regulatory framework and links this to an analysis of relevant research. Findings indicate a disparate ad hoc approach to research including scoping studies at the embryonic stage of franchise development; significant evidence of census style research culminating in a trajectory of disparate studies utilising more sophisticated research methods. For franchising research to advance there appears to be a need to interface with other research domains in SME and entrepreneurship research, extend the range of issues which are the subject of franchising research; begin longitudinal studies in order to better understand change over time; promote studies which have a sectoral focus in order to improve knowledge and understanding at that level of analysis; and, increase the representation of crosscultural research in the volume of work being undertaken.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent95753 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherDepartment of Management College of Business and Economics University of Canterburyen_US
dc.publisher.placeUniversity of Cantebury, Christchurchen_US
dc.publisher.urihttp://www.anzmac.org/Default.aspx?page=2080en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameAustralian and New Zealand Marketing Academy (ANZMAC) Conference 2010 - 'Doing More with Less'en_US
dc.relation.ispartofconferencetitleProceedings of the 2010 ANZMAC Conferenceen_US
dc.relation.ispartofdatefrom2010-11-29en_US
dc.relation.ispartofdateto2010-12-01en_US
dc.relation.ispartoflocationChristchurch, New Zealanden_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Theoryen_US
dc.subject.fieldofresearchcode150506en_US
dc.titleAustralian Franchising Research: Review, synthesis and future research directionsen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright remains with the authors 2010. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors.en_AU
gro.date.issued2010
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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