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  • Ethical consumption practices: Co-production of self-expression and social recognition

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    64498_1.pdf (175.6Kb)
    Author(s)
    Cherrier, Hélène
    Griffith University Author(s)
    Cherrier, Helene
    Year published
    2007
    Metadata
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    Abstract
    Ethical considerations regularly demand references to the moral climate, which, as a form of grand narrative or regime of truth, provides direction for choices between right and wrong, good and bad, ethical and unethical. Yet from a postmodern perspective, the moral climate has scattered into countless narratives, such that what is good or ethical may no longer be certain everywhere and in every situation. In a postmodern world, no essential grand narrative, regime of truth, or foundational ethical direction exists, because the self has been rendered free and autonomous from traditional values. As an independent agent, the ...
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    Ethical considerations regularly demand references to the moral climate, which, as a form of grand narrative or regime of truth, provides direction for choices between right and wrong, good and bad, ethical and unethical. Yet from a postmodern perspective, the moral climate has scattered into countless narratives, such that what is good or ethical may no longer be certain everywhere and in every situation. In a postmodern world, no essential grand narrative, regime of truth, or foundational ethical direction exists, because the self has been rendered free and autonomous from traditional values. As an independent agent, the postmodern self confronts a plethora of possibilities. Although the confrontation of multiple narratives appears in radical postmodern theory as saturating and disorienting, this article posits that clear signs of ethical directions within postmodern pluralism remain.
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    Journal Title
    Journal of Consumer Behaviour
    Volume
    6
    Issue
    5
    DOI
    https://doi.org/10.1002/cb.224
    Copyright Statement
    © 2007 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: [Title], Journal of Consumer Behaviour, Vol. 6(5), 2007, pp. 321-335, which has been published in final form at http://dx.doi.org/10.1002/cb.224.
    Subject
    Marketing not elsewhere classified
    Marketing
    Publication URI
    http://hdl.handle.net/10072/36192
    Collection
    • Journal articles

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