A Reflection on Consumers’ Happiness: The Relevance of Care for Others, Spiritual Reflections, and Financial Detachment

Abstract

This study examines the concept of consumers' happiness and its direct relationship with financial detachment. Specifically, this research proposes a conceptual model with three supported concepts hypothesized to directly and indirectly contribute to happiness: spiritual reflection, care for others, and financial detachment. Each concept is presented with appropriate support and measurements, along with a discussion that challenges the link between the theory of need satisfaction and happiness. Findings revealed that the concepts of spiritual reflection, care for others, and financial detachment were directly and/or indirectly significantly related to happiness. Implications for consumers and policy makers are provided.