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dc.contributor.convenorCheryl R. Babcocken_AU
dc.contributor.authorWright, Owenen_US
dc.contributor.authorWinzar, Humeen_US
dc.contributor.editorLorelle Frazeren_US
dc.date.accessioned2017-04-24T08:19:22Z
dc.date.available2017-04-24T08:19:22Z
dc.date.issued2010en_US
dc.date.modified2011-02-22T07:02:46Z
dc.identifier.refurihttp://www.huizenga.nova.edu/ExecEd/ISOF/default.cfmen_AU
dc.identifier.doihttp://www.huizenga.nova.edu/ExecEd/ISOF/default.cfmen_AU
dc.identifier.urihttp://hdl.handle.net/10072/36218
dc.description.abstractThis paper presents research that investigates and identifies attributes of franchised businesses and how those attributes are perceived by potential franchisees in the early stages of the business sale process. This research adopts a view of the nature and effectiveness of the franchise disclosure document and its usefulness in the franchise sales process to prospective franchisees. We apply a signalling-theoretic perspective of the value proposition of franchise opportunities with the goal of assisting key franchising stakeholders to design effective (generic) disclosure documents, within the context of mandatory regulatory framework, so as to minimise franchisor and franchisee goal divergence, conflict and (ultimately) franchise unit and system failure. We find that much of the required material has little value to prospective franchisees.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent126894 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherISoFen_US
dc.publisher.placeUnited Statesen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencename24th International Society of Franchising Conference (ISoF 2010)en_US
dc.relation.ispartofconferencetitle2010 International Society of Franchising 24th Annual Conference Proceedingsen_US
dc.relation.ispartofdatefrom2010-06-08en_US
dc.relation.ispartofdateto2010-06-09en_US
dc.relation.ispartoflocationSydney, Australiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchMarketing Management (incl. Strategy and Customer Relations)en_US
dc.subject.fieldofresearchcode150503en_US
dc.titleDo Disclosure Documents signal value to prospective franchisees? A conjoint analytic approachen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.facultyGriffith Business School, Department of Marketingen_US
gro.rights.copyrightCopyright 2010 ISOF. Use hypertext link to access the publisher's website. The attached file is posted here in accordance with the copyright policy of the publisher, for your personal use only. No further distribution permitted.en_AU
gro.date.issued2010
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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