Introduction: special issue on examining marketing's unintended consequences

Author

Fry, Marie-Louise

Polonsky, Michael

Year published

2004

Metadata

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Journal Title

Journal of Business Research

Volume

57

Issue

11

DOI

https://doi.org/10.1016/S0148-2963(03)00056-0

Subject

Marketing Theory

Publication URI

http://hdl.handle.net/10072/36229

Collection

Journal articles