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dc.contributor.authorGriffin, Deborahen_US
dc.contributor.authorGrace, Debraen_US
dc.contributor.editorGrabirelle Trolioen_US
dc.description.abstractThe study of donation behavior has been significant in recent years as charitable organizations realise the value of marketing strategies in order for growth and survival. Consequently, in recent years the growing trend, to increase awareness of charities and generate much-needed funds, has been the sale of empathy ribbons and the like (eg. red noses etc.). However, it is argued that the motivation behind the purchase of empathy ribbons is largely ostentatious rather than altruistic and, thus, is viewed under the broader umbrella of "conspicuous compassion" (West, 2004). As such, this paper documents the conceptualization of what we term "conspicuous donation behavior" and "non-conspicuous donation behavior" and provides initial insight into their relationships with involvement, age and gender. The results indicate that involvement, age and gender have significant relationships with "conspicuous donation behavior", whereas only involvement exhibits a significant relationship with "nonconspicuous donation behavior". The results provide a number of theoretical and practical implications and pre-empt new avenues for future research.en_US
dc.publisherBocconi Universityen_US
dc.publisher.placeMilan, Italyen_US
dc.relation.ispartofconferencename34th EMAC Conferenceen_US
dc.relation.ispartofconferencetitleProceedings of EMAC 2005en_US
dc.relation.ispartoflocationMilan, Italyen_US
dc.titleA conceptualization and exploration of conspicuous versus non-conspicuous donation behavioren_US
dc.typeConference outputen_US
dc.type.descriptionE2 - Conference Publications (Non HERDC Eligible)en_US
dc.type.codeE - Conference Publicationsen_US
gro.hasfulltextNo Full Text

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    Contains papers delivered by Griffith authors at national and international conferences.

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