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  • Preferences and perceptions: An analysis of Chinese student travel market

    Author(s)
    Wang, Ying
    Davidson, Michael
    Griffith University Author(s)
    Davidson, Michael C.
    Wang, Ying
    Year published
    2007
    Metadata
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    Abstract
    This study explored Chinese students' perception of Australia and preferences for tourist activities. The results suggested that Australia was perceived as a country of spectacular natural attractions and pleasant general environment. However, the country had low performance in shopping, history and accessibility related areas. The study also found that Chinese students' most preferred activities were talking to locals, as well as going to zoos/aquariums, parks and markets. In contrast, the least preferred activities are related to gambling, shopping, clubbing, visiting China Town and Aboriginal culture sites. Additionally, ...
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    This study explored Chinese students' perception of Australia and preferences for tourist activities. The results suggested that Australia was perceived as a country of spectacular natural attractions and pleasant general environment. However, the country had low performance in shopping, history and accessibility related areas. The study also found that Chinese students' most preferred activities were talking to locals, as well as going to zoos/aquariums, parks and markets. In contrast, the least preferred activities are related to gambling, shopping, clubbing, visiting China Town and Aboriginal culture sites. Additionally, a difference in activity preference was observed between the students and other travellers.
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    Conference Title
    EuroCHRIE
    Publisher URI
    http://pc.parnu.ee/~htooman/EuroChrie/Welcome%20to%20EuroCHRIE%20Leeds%202007/EuroCHRIE%20Leeds%20Conference%20Preceedings/Full%20Papers/Davidson,%20Michael.pdf
    Publication URI
    http://hdl.handle.net/10072/36245
    Collection
    • Conference outputs

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