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dc.contributor.authorPolonsky, MJ
dc.contributor.authorCarlson, L
dc.contributor.authorFry, ML
dc.date.accessioned2017-05-03T15:47:39Z
dc.date.available2017-05-03T15:47:39Z
dc.date.issued2003
dc.date.modified2011-02-15T12:56:28Z
dc.identifier.issn1470-5931
dc.identifier.doi10.1177/147059310333003
dc.identifier.urihttp://hdl.handle.net/10072/36267
dc.description.abstractThis article introduces the concept of a 'harm chain' as a mechanism to further broaden the way in which firms and public policy makers consider potential negative outcomes from marketing activities. The purpose of conceptualizing a 'harm chain' is to examine specifically the creation of harm within networks of marketing exchanges that might occur throughout pre-production, production, consumption and post-consumption activities. The authors suggest that addressing issues where harm occurs allows both firms and policy makers to identify whether exchanges bring about harm and how relevant parties can address the core cause of harm, as well as how those who are harmed can be protected.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherSage Publications Ltd.
dc.publisher.placeUnited Kingdom
dc.relation.ispartofpagefrom365
dc.relation.ispartofpageto387
dc.relation.ispartofissue3
dc.relation.ispartofjournalMarketing Theory
dc.relation.ispartofvolume3
dc.subject.fieldofresearchCommerce, management, tourism and services
dc.subject.fieldofresearchMarketing theory
dc.subject.fieldofresearchcode35
dc.subject.fieldofresearchcode350608
dc.titleThe Harm Chain: A public policy development and stakeholder perspective
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2003
gro.hasfulltextNo Full Text
gro.griffith.authorFry, Marie-Louise


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