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dc.contributor.authorCherrier, Hélène
dc.date.accessioned2017-05-03T15:47:50Z
dc.date.available2017-05-03T15:47:50Z
dc.date.issued2006
dc.date.modified2013-05-05T23:28:14Z
dc.identifier.issn14706423
dc.identifier.doi10.1111/j.1470-6431.2006.00531.x
dc.identifier.urihttp://hdl.handle.net/10072/36282
dc.description.abstractAccording to many, we live in an era of autonomy, choice, enterprise and lifestyles. Consumers are active agents who exercise informed and autonomous responsibilities in relation to their values and concerns. This language shows the act of ethical consumption as a personal choice arising from individual concerns. In contrast to this liberal view, the conservatives claim that consumers need to obey prescriptive and proscriptive set of ethical norms in order to consume ethically. This study takes on a third approach and considers consumers both as subjects of moral obligations (the conservative view) and as actors of their life (the liberal view). The analysis of nine existential phenomenological interviews performed on consumers who use environmentally friendly bags for their grocery shopping shows how both liberal and conservative views are co-productive in the development of ethical consumerism. The dialectical interplay between social norms and self-identity evolves through time and context across five main components: community of meaning and support, emotional affiliation, localized access to political discourses, personalization of the practice and identity formation. All five elements are intertwined around the use of a symbolic possession at the level of local and mundane microsocial encounters.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent149123 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherWiley-Blackwell Publishing Ltd.
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom515
dc.relation.ispartofpageto523
dc.relation.ispartofissue5
dc.relation.ispartofjournalInternational Journal of Consumer Studies
dc.relation.ispartofvolume30
dc.rights.retentionY
dc.subject.fieldofresearchConsumer-Oriented Product or Service Development
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150501
dc.subject.fieldofresearchcode1505
dc.titleConsumer identity and moral obligations in non-plastic bag consumption: a dialectical perspective
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.rights.copyright© 2006 Blackwell Publishing Ltd. This is the pre-peer reviewed version of the following article: Consumer identity and moral obligations in non-plastic bag consumption: a dialectical perspective, International Journal of Consumer Studies, Vol. 30(5), 2006, pp. 515-523, which has been published in final form at http://dx.doi.org/10.1111/j.1470-6431.2006.00531.x.
gro.date.issued2006
gro.hasfulltextFull Text
gro.griffith.authorCherrier, Helene


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