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dc.contributor.convenorProfessor Harry Timmermansen_AU
dc.contributor.authorWalters, Gabrielleen_US
dc.contributor.authorSparks, Beverleyen_US
dc.contributor.authorHerington, Carmelen_US
dc.contributor.editorHarry Timmermansen_US
dc.date.accessioned2017-04-24T09:01:44Z
dc.date.available2017-04-24T09:01:44Z
dc.date.issued2008en_US
dc.date.modified2011-02-16T09:49:00Z
dc.identifier.doi10.1177/1096348010390815en_AU
dc.identifier.urihttp://hdl.handle.net/10072/36302
dc.description.abstractPlanning or deciding where to vacation may rely on nonrational thought and be influenced by imaginative processes such as creating visions of oneself in future consumption experiences together with associated emotions. This study examined the influence of pictorial and textual stimuli on dimensions of consumer consumption vision. It also tested whether elaborate and quality consumption visionary responses to print advertising, mediated by emotional responses, result in heightened product interest and expedited purchase decisions. Two hundred and sixty community members participated in the study measuring consumption vision, emotions, and decision making by responding to simulated advertising material. Pictures together with concrete words influenced consumption vision elaboration, whereas instructions to imagine alone versus concrete words influenced consumption vision quality. A series of standard regression analyses tested these propositions and confirmed emotion as a mediating variable for consumption vision and vacation purchase decisions.en_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherTechnische Universiteit Eindhovenen_US
dc.publisher.placeNetherlandsen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencenameEIRASSen_US
dc.relation.ispartofconferencetitleRecent Advances in Retailing and Services Scienceen_US
dc.relation.ispartofdatefrom2008-07-14en_US
dc.relation.ispartofdateto2008-07-17en_US
dc.relation.ispartoflocationZagreb, Croatiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchcode350508en_US
dc.titleThe Impact of Consumption Vision and Emotion on the Tourism Consumer's Decision Behavioren_US
dc.typeConference outputen_US
dc.type.descriptionE3 - Conference Publications (Extract Paper)en_US
dc.type.codeE - Conference Publicationsen_US
gro.date.issued2008
gro.hasfulltextNo Full Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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