| dc.contributor.author | Fry, Marie-Louise | |
| dc.date.accessioned | 2017-05-03T15:47:42Z | |
| dc.date.available | 2017-05-03T15:47:42Z | |
| dc.date.issued | 2008 | |
| dc.date.modified | 2012-07-25T22:12:12Z | |
| dc.identifier.issn | 14654520 | |
| dc.identifier.doi | 10.1002/nvsm.325 | |
| dc.identifier.uri | http://hdl.handle.net/10072/36390 | |
| dc.description.abstract | 剙oung adult novice drivers represent a key at-risk cohort for alcohol-related road fatalities. Little research has investigated the value perceptions of responsible drivers as compared to their risk-taking counterparts. Addressing the value-perception gap this qualitative research integrates identity theory and value expectancy theory to analyse the hedonic aspects and reward benefits of young adult drink-driving behavior. 剔he study identified three categories of young adult drink-drivers: under-the-limit, borderline and extreme. Motivation drink-drive was influenced by perceptions of driving as a right versus a privilege; fear versus fatalistic attitude of drink-driving consequences, and drink-driving as a connection for escape versus utilitarian activity. Future prevention strategies for at-risk drink-drivers must be relevant, convincing and consider the dynamic and changing landscape young adults inhabit | |
| dc.description.peerreviewed | Yes | |
| dc.description.publicationstatus | Yes | |
| dc.format.extent | 159242 bytes | |
| dc.format.mimetype | application/pdf | |
| dc.language | English | |
| dc.language.iso | eng | |
| dc.publisher | John Wiley & Sons Ltd. | |
| dc.publisher.place | United Kingdom | |
| dc.relation.ispartofstudentpublication | N | |
| dc.relation.ispartofpagefrom | 227 | |
| dc.relation.ispartofpageto | 235 | |
| dc.relation.ispartofissue | 3 | |
| dc.relation.ispartofjournal | Journal of Nonprofit & Voluntary Sector Marketing | |
| dc.relation.ispartofvolume | 13 | |
| dc.rights.retention | Y | |
| dc.subject.fieldofresearch | Marketing not elsewhere classified | |
| dc.subject.fieldofresearchcode | 150599 | |
| dc.title | Understanding young adult drink-driving behaviour: a value benefit perspective | |
| dc.type | Journal article | |
| dc.type.description | C1 - Articles | |
| dc.type.code | C - Journal Articles | |
| gro.rights.copyright | © 2008 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: Understanding young adult drink-driving behaviour: a value benefit perspective, International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13(3), 2008, pp. 227-235, which has been published in final form at http://dx.doi.org/10.1002/nvsm.325 . | |
| gro.date.issued | 2008 | |
| gro.hasfulltext | Full Text | |
| gro.griffith.author | Fry, Marie-Louise | |
