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dc.contributor.authorFry, Marie-Louiseen_US
dc.date.accessioned2017-05-03T15:47:42Z
dc.date.available2017-05-03T15:47:42Z
dc.date.issued2008en_US
dc.date.modified2012-07-25T22:12:12Z
dc.identifier.issn14654520en_US
dc.identifier.doi10.1002/nvsm.325en_US
dc.identifier.urihttp://hdl.handle.net/10072/36390
dc.description.abstract剙oung adult novice drivers represent a key at-risk cohort for alcohol-related road fatalities. Little research has investigated the value perceptions of responsible drivers as compared to their risk-taking counterparts. Addressing the value-perception gap this qualitative research integrates identity theory and value expectancy theory to analyse the hedonic aspects and reward benefits of young adult drink-driving behavior. 剔he study identified three categories of young adult drink-drivers: under-the-limit, borderline and extreme. Motivation drink-drive was influenced by perceptions of driving as a right versus a privilege; fear versus fatalistic attitude of drink-driving consequences, and drink-driving as a connection for escape versus utilitarian activity. Future prevention strategies for at-risk drink-drivers must be relevant, convincing and consider the dynamic and changing landscape young adults inhabiten_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_US
dc.format.extent159242 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_US
dc.publisherJohn Wiley & Sons Ltd.en_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_US
dc.relation.ispartofpagefrom227en_US
dc.relation.ispartofpageto235en_US
dc.relation.ispartofissue3en_US
dc.relation.ispartofjournalJournal of Nonprofit & Voluntary Sector Marketingen_US
dc.relation.ispartofvolume13en_US
dc.rights.retentionYen_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleUnderstanding young adult drink-driving behaviour: a value benefit perspectiveen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.rights.copyrightCopyright 2008 John Wiley & Sons, Ltd. This is the pre-peer reviewed version of the following article: Understanding young adult drink-driving behaviour: a value benefit perspective, International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13(3), 2008, pp. 227-235, which has been published in final form at http://dx.doi.org/10.1002/nvsm.325 .en_US
gro.date.issued2008
gro.hasfulltextFull Text


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