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  • The Employers' View of ''Work-Ready'' Graduates: A Study of Advertisements for Marketing Jobs in Australia

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    Author(s)
    McArthur, Ellen
    Kubacki, Krzysztof
    Pang, Bo
    Alcaraz, Celeste
    Griffith University Author(s)
    Alcaraz, Celeste A.
    Kubacki, Krzysztof
    Pang, Bo
    Year published
    2017
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    Abstract
    This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, seek.com.au. These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, despite the mooted gap between ...
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    This study of job advertisements extends our understanding of how employers, rather than researchers, describe the specific skills and attributes sought in candidates for employment in graduate marketing roles in Australia. The article presents the findings of a content analysis of 359 marketing job advertisements downloaded in 2016, in two periods 6 months apart, from the dominant job finding website in Australia, seek.com.au. These data offer detailed primary records authored by employers, and set the research apart from most studies, which rely on generic variables imposed by academics, despite the mooted gap between academia and the business sector. The most demanded attributes included motivation, time management, communication skills, and digital marketing experience. This raises questions about the purpose of a degree, and whether marketing curricula are fit for purpose. The article explores these findings and other preconditions for being “work-ready,” and the study contributes to the underdeveloped employability research from Australia.
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    Journal Title
    Journal of Marketing Education
    Volume
    39
    Issue
    2
    DOI
    https://doi.org/10.1177/0273475317712766
    Copyright Statement
    © 2017 The Authors, The Employers' View of ''Work-Ready'' Graduates: A Study of Advertisements for Marketing Jobs in Australia, Journal of Marketing Education, 39,2,2017. Reprinted by permission of SAGE Publications.
    Subject
    Curriculum and pedagogy
    Curriculum and pedagogy not elsewhere classified
    Marketing
    Publication URI
    http://hdl.handle.net/10072/364295
    Collection
    • Journal articles

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