Getting to the heart of climate change: How emotionally framed messages can encourage workplace proenvironmental behavior
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In this paper we report the results of three quasi-experimental studies where we examined the effect of emotionally framed messages on participants' proenvironmental behavior. In each study, participants viewed a news video about climate change where the news reader displayed one of five emotions. A control group read a written report of the news. The dependent variables were recycling behavior following the viewing and requesting environmental information. Results were consistent across the three studies in that displayed emotion had a significant effect on proenvironmental behavior following the viewing. Sadness in particular resulted in significantly less proenvironmental behavior. We conclude with a discussion of the implications of our findings for research, theory, and practice.
Proceedings of the 24th Annual Australian and New Zealand Academy of Management Conference: Managing for Unknowable Futures
Copyright 2010 Australian & New Zealand Academy of Management. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the conference's website for access to the definitive, published version.
Psychology not elsewhere classified