Influence of Culture on e-Government Acceptance in Saudi Arabia

Abstract

The main purpose of this thesis is to determine the influence of culture on e-government (electronic government) acceptance in a developing nation namely the Kingdom of Saudi Arabia (KSA). Citizens’ transactional interactions (electronic transactions or etransactions) with the government via the Internet are examined. To this end, the following research question is addressed: ‘How does culture influence the acceptance of e-transactions?’ Defining and understanding cultural factors influencing e-transactions provides an insight into the actual requirements of citizens. The findings of this study include design and implementation strategies that can serve as guidance for the Saudi government, as well as for the developers and implementers of e-transactions in the KSA. Numerous models and theories were referred to in identifying the research context requirements that enabled the analysis of e-transaction acceptance. A research model that fits the research context was developed to predict and elucidate acceptance. A sample of 671 Saudi citizens was recruited using an online survey. Structural equation modelling was used to assess the relationship between intention to use e-transactions and perceptions of e-transactions, trust, preferences for using e-transactions as a communication method with the government, social influence and cultural values. Preference for using e-transactions as a communication method, perceptions of the compatibility of e-transactions with values and citizens’ needs, communicability of the results of using e-transactions, trust in the Internet as a medium of communication with the government, and conservation values are positive significant determinants of etransaction acceptance. Conversely, trust in government agencies, as well as motivation towards gaining prestige and possessing dominance over people and resources (i.e. power value) exhibit a negative significant effect on acceptance.