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dc.contributor.advisorFitzpatrick, Donal
dc.contributor.authorFalla, Dominique Tania
dc.date.accessioned2018-01-23T02:16:08Z
dc.date.available2018-01-23T02:16:08Z
dc.date.issued2015
dc.identifier.doi10.25904/1912/3521
dc.identifier.urihttp://hdl.handle.net/10072/365246
dc.description.abstractModern design communication fails to engage our tactile senses. In an age where the majority of messages are delivered digitally, this preferences our eyes and ears over the remaining senses and as a result, the touch or ‘tactile’ senses are being neglected. Imagine a child born into a digital world where they no longer get to touch the ‘real thing’. What happens to us when there is no longer a stored memory of textures? As a child, touching rough, smooth and a variety of different textures to discover what they ‘feel’ like is essential to developing an understanding of our world (Elgin 1997). Since the introduction of digital technology into our everyday lives however, the computer mouse, keyboards, trackpads, and touch screens are fast becoming the main textures we spend our day touching (Bergmann 2010). If we as graphic communicators ignore the tactile, we are missing out on delivering some valuable sensory information by neglecting touch in the communication equation. My studio research seeks to discover if engaging with touch and re-imagining the digital aesthetic as analogue ‘one-offs’ are effective ways for graphic designers to reinvigorate their creativity and enrich visual communication within the digital landscape. The desktop computer has ultimately been responsible for a wealth of changes to the graphic design landscape. Typography as an art form, is also undergoing reinvention as a result of the digital revolution, but type usage is still embedded within graphic design as a primary tool of communication. Typography as an art, if it is to be preserved, must have a clear and renewed focus as a visual art form.
dc.languageEnglish
dc.publisherGriffith University
dc.publisher.placeBrisbane
dc.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
dc.subject.keywordsGraphic design
dc.subject.keywordsTypography
dc.subject.keywordsTypography as an art form
dc.titleTactile Typography in the New Aesthetic
dc.typeGriffith thesis
gro.facultyArts, Education and Law
gro.description.notepublicSome images have been removed
gro.rights.copyrightThe author owns the copyright in this thesis, unless stated otherwise.
gro.hasfulltextFull Text
dc.contributor.otheradvisorPatterson, Dale
dc.rights.accessRightsPublic
gro.identifier.gurtIDgu1452576637948
gro.source.ADTshelfnoADT0
gro.source.GURTshelfnoGURT1518
gro.thesis.degreelevelThesis (Professional Doctorate)
gro.thesis.degreeprogramDoctor of Visual Arts (DVA)
gro.departmentQueensland College of Art
gro.griffith.authorFalla, Dominique T.


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