StarLink(TM) Corn: A Case Study

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Author(s)
Primary Supervisor
Lowe, Ian
Other Supervisors
Forge, John
Bridgstock, Martin
Year published
2004
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The 18 September 2000 disclosure that StarLink corn, a genetically engineered variety not approved for human consumption, had been detected in food was a seminal event in agricultural biotechnology. This thesis presents a comprehensive case study of the StarLink incident (part one), reviews the StarLink situation in terms of crisis management theory (part two) and develops crisis management theory using the StarLink incident as an example of a crisis (part three). Part one provides background information, then a meticulous day-by-day account of StarLink-related events. Part two presents a detailed overview of crisis management ...
View more >The 18 September 2000 disclosure that StarLink corn, a genetically engineered variety not approved for human consumption, had been detected in food was a seminal event in agricultural biotechnology. This thesis presents a comprehensive case study of the StarLink incident (part one), reviews the StarLink situation in terms of crisis management theory (part two) and develops crisis management theory using the StarLink incident as an example of a crisis (part three). Part one provides background information, then a meticulous day-by-day account of StarLink-related events. Part two presents a detailed overview of crisis management theory, then examines the StarLink situation in terms of pre-crisis (warning signals, preconditions for a crisis, crisis trigger), crisis (how Aventis, the biotechnology provider, managed the crisis and opinions concerning crisis handling) and post-crisis (lessons learned). Part three develops crisis management theory using the StarLink situation as an example of a crisis. It evaluates whether the StarLink incident possessed characteristics predicted for modern crises and suggests other factors which may become more prevalent and significant in future crises. The StarLink incident delivers certain practical lessons for managers, regulators and others and demonstrates a number of characteristics of modern crises.
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View more >The 18 September 2000 disclosure that StarLink corn, a genetically engineered variety not approved for human consumption, had been detected in food was a seminal event in agricultural biotechnology. This thesis presents a comprehensive case study of the StarLink incident (part one), reviews the StarLink situation in terms of crisis management theory (part two) and develops crisis management theory using the StarLink incident as an example of a crisis (part three). Part one provides background information, then a meticulous day-by-day account of StarLink-related events. Part two presents a detailed overview of crisis management theory, then examines the StarLink situation in terms of pre-crisis (warning signals, preconditions for a crisis, crisis trigger), crisis (how Aventis, the biotechnology provider, managed the crisis and opinions concerning crisis handling) and post-crisis (lessons learned). Part three develops crisis management theory using the StarLink situation as an example of a crisis. It evaluates whether the StarLink incident possessed characteristics predicted for modern crises and suggests other factors which may become more prevalent and significant in future crises. The StarLink incident delivers certain practical lessons for managers, regulators and others and demonstrates a number of characteristics of modern crises.
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Thesis Type
Thesis (PhD Doctorate)
Degree Program
Doctor of Philosophy (PhD)
School
School of Science
Copyright Statement
The author owns the copyright in this thesis, unless stated otherwise.
Item Access Status
Public
Subject
genetic engineering
genetically engineered crops
genetically engineered food
agricultural biotechnology
StarLink
Aventis
problem management
crisis management
issues management