StarLink(TM) Corn: A Case Study

Abstract

The 18 September 2000 disclosure that StarLink corn, a genetically engineered variety not approved for human consumption, had been detected in food was a seminal event in agricultural biotechnology. This thesis presents a comprehensive case study of the StarLink incident (part one), reviews the StarLink situation in terms of crisis management theory (part two) and develops crisis management theory using the StarLink incident as an example of a crisis (part three). Part one provides background information, then a meticulous day-by-day account of StarLink-related events. Part two presents a detailed overview of crisis management theory, then examines the StarLink situation in terms of pre-crisis (warning signals, preconditions for a crisis, crisis trigger), crisis (how Aventis, the biotechnology provider, managed the crisis and opinions concerning crisis handling) and post-crisis (lessons learned). Part three develops crisis management theory using the StarLink situation as an example of a crisis. It evaluates whether the StarLink incident possessed characteristics predicted for modern crises and suggests other factors which may become more prevalent and significant in future crises. The StarLink incident delivers certain practical lessons for managers, regulators and others and demonstrates a number of characteristics of modern crises.